"Too late to go for this kinda Start up"

You said that??? You feel you have a brilliant idea backed by plan, but then there are already established players who are into the sector and that there is no part of market left for you to capture? Wait a second; you need to reconsider your view. If you are a good strategist, you can very well make out that the global market is too big for any one to capture all alone. The market is huge and you never know which section of it may lap up your product or service. Yahoo! Mail is the market leader in its section, but then that never stopped Google to join the league with Gmail and I suppose Gmail is faring well... Isn’t it? Well you may argue that Gmail was backed by Google and that you don’t have even nuts backing you (Gosh you are so pessimistic). Well then here goes a legendary story from Indian software sector, which has now made deep impressions across the world IT community.
Cognizant Technologies (CTS), which is usually termed as “Johnny-come-lately” in India’s IT sector, now features in Top four of the sector, only after Infosys, TCS and Wipro which came in market a decade before CTS. Earlier the companies that ranked with it are nowhere in the league now. There is famous story that every CTS employee loves to narrate. The story goes as... During early days of CTS, there was a lucrative project up for bidding. There were big players bidding for that along with TCS. TCS which was already an established player by then gave the presentation demonstrating it’s credentials and experience in similar kind of project. The clients looked nearly convinced and TCS was all set to take away the project, when Laxmi Narayanan, now the chairman of CTS, came in with his team for a short presentation and went on to say “I know TCS has given a great presentation and that it has demonstrated its experience in the field. But then for I am a product of TCS, my team mates are a product of TCS and the projects and tools which TCS was talking about were developed by us, who are not with CTS” The rest they say was history.
Moral of the story? Irrespective of who you are, what kind backing you have (or for that matter, you don’t have any); if you are clear with your strategy, you have right kind of expertise and experience then there is nothing stopping you. But let me reiterate the three basics... Clear strategy , experience and expertise are a must. Cause in case you venture into a new field with inexperience, you wont be sure of yourself, then how do you expect your clients to be sure of you? Do i llok like making some point here???